There are different types of Adobo that you can enjoy. You’re not a certified Pinoy if you haven’t tasted this National Dish, the Adobo. It’s the connection of every Filipinos, the idea of eating together always give a good connection, not only with the food but with your love ones. Just like how Momshie Melai connects to her family, friends, and fans, and that is why Adobo Connection chose her to be the newest brand ambassador with a feel-at-home vibe. Remember that she’s the first-ever brand ambassador and a franchisee at the same time. Thus, the opening of her new franchise in SM North EDSA Annex.
Adobo Connection is one of the growing food establishments in the country, imbibing the feel at home atmosphere to every customer dining at any Adobo Connection branches.
Melai, with her unassuming and cheerful character, people see her as a quintessential Filipino mom who finds flavorful, manageable, and hearty Pinoy dishes for her family’s craving. “Adobo is forever – char! Kasi diba staple food siya, walang Pinoy ang hindi gusto ang adobo. Unlike kasi ng iba na naging usong pagkain, saglit lang naging hype tapos after ilang months lang, wala na. Ang adobo kasi, ‘di pinagsasawaan. Kaya kumuha talaga ako ng franchise. Honestly, ito ang pangtawid gutom ko,” said Melai.
Meredith Ngo, Adobo Connection’s Managing Director, says, “We’re really proud to announce the first-ever brand ambassador/franchisee of Adobo Connection, Melai, who embodies what a true Filipino mom is – yung maalaga sa pamilya and may malasakit. Similar to our brand statement, we want our customers to feel at home and remember their mom’s cooking every time they enter our store.”
With the deep connection of the brand to Filipinos, Melai had taken things one step further by investing in an Adobo Connection as a franchisee. It’s her way of ensuring her family’s financial stability, but aside from that, she also loves seeing people enjoy Adobo Connection’s different offerings. Every Adobo Connection experience brings back memories of home and celebrates everything fun about being Pinoy, as they serve other Filipino favorites, like Bangus Belly Sinigang, Beef Kare Kare, and Grilled Liempo. This year, Adobo Connection is adding new dishes to its menu that everyone will surely crave for – Adobong Litson Manok, Lechon Kawali, and Adobosilog.
Admitting she did not know much about running a business, Melai also found adobo Connection’s support and commitment to its franchisees truly reassuring.
“Sa panahon ngayon, ang hirap na makahanap ng business na papatok at higit sa lahat ang hirap makahanap ng katuwang sa negosyo – yung talagang mapagkakatiwalaan at tutulungan ka talaga. Pinadali talaga ng Adobo Connection ang pagbubusiness ko. Dahil sa mga maaasahang teams nila, masaya at madali ang naging experience ko,” Melai shared.
Today, Melai owns three Adobo Connection outlets nationwide. She has found that adobo Connection offers a solid business proposition – a working market concept, sound marketing, and operational systems, and strong franchisor support.